Updated May 08, 2019 08:04:07 The NRL has become a national brand with a huge following, but it has been losing millions in revenue.
Key points:The NRL is making millions of extra dollars a year from broadcasting rights, sponsorships and advertising The league is struggling to pay players to wear its coloursThe NRL’s chief executive has pledged to fix the problem in the next 12 monthsThe NRL has signed up the likes of US sports broadcaster ESPN, and is currently in talks to broadcast a live NRL telecast on ESPN3.
The sport’s main broadcasting rights holder, the NRL, has made a profit of $2.6 billion from broadcast rights since the new TV deal came into force in 2015, the latest figures from the Australian Sports Commission (ASCC).
That figure includes $2 million for last year’s NRL Grand Final.
In a statement, the ASCC said that last year, the league made $1.7 billion from broadcasting, merchandising and advertising.
But it said it has lost $4.1 billion in the past three years.
“This is despite the fact the majority of the revenue from broadcast has gone to pay for players,” the statement said.
“The number of fans has dropped by two-thirds since the 2010 NRL Grand Finals.”
For the first time, the average age of the league’s fan base has dropped to 22 years old.
“So while the overall revenue has grown by $1 billion, the losses have continued to grow and we are now in the first year of a new TV and digital TV deal with ESPN.”
Despite this, the number of players in the NRL continues to decline, with just over half of the players being over the age of 35.
“In 2017, the salary cap increased from $8 million to $10 million.”
It also said that in 2018, the revenue generated by the NRL was $5.5 billion, and in 2019, it was $9.2 billion.
“With the new television deal, the revenues are expected to increase by $6 billion in 2019-20, while the TV revenues will increase by almost $3 billion in 2020-21,” it said.
The ASCC was not able to say how much revenue the league had from sponsorships or advertising in the last 12 months.
A source told the ABC that a number of sponsorships, including a new partnership with Apple, were a part of the figure.
The Australian Football League has not disclosed the number, but the figures have been widely reported.
The AFL is also facing some difficulties, with a large part of its finances in the hands of its players, who have been paid so little, that the AFL has cut its own player payments.
But the AFL’s chief financial officer, Wayne Campbell, said he was confident the league would make money.
“There is no question we will make money from our players in this business,” Mr Campbell said.NRL chief executive Dave Smith, who also oversees the AFL, has promised to fix a number to the problem, including the one around the television deal.
“We have done the right thing by our players, our coaches and our fans.
We have listened to the feedback from the fans,” Mr Smith said.
“The revenue generated from our television deal will go into the club’s pocket and we will be working with the players, with the AFL and with the board to fix it.”